For the Love of Gaming
Have you heard this phrase yet? It came up at the Game Developer’s Conference, in a story first broken by PG’s Jon Jordan:
“It’s all very cryptic, and to be honest we’re not entirely sure what this is about ourselves. It’s a phrase Nokia staff have been dropping into conversations, as well as having it printed on their funky shirts at GDC.”
Indeed, the phrase was on the shirt Anssi Vanjokji wore during his keynote address, as well as printed in the Nokia brochure packed into every GDC bag.
A mysterious source has emailed me some pictures to share with you, along with some additional information I will disclose in due course. Click the pix below for detail on the brochure and “funky shirts. ”
My source asserts that For the Love of Gaming and Project White Rock are related. This was confirmed by some media reports, such as Evergeek. Let’s pick up the story there:
“[Project White Rock] is cross-platform, it’s multi-platform, it’s N-Gage, it’s PC, it’s the amazing RedLynx; the kimono is opening a little bit today. We do it all for the love of gaming.
“If you doubt the gamer’s cred or sincerity, here’s a little self-check, perhaps a humbling one: Test your own for-the-love-of-gaming quotient at www.fortheloveofgaming.com. Don’t blame me if you can’t get the music out of your head.”
Ah hah! So For the Love of Gaming points to a quiz. A tough quiz! For the record, I scored 13 points, but my score has been bumped off the board. I guess I have something to do this weekend. :)
But it seems there’s more to this story. Here’s Zedge from Zedge.net, who goes a little deeper down the rabbit hole:
“So there I was, minding my own business, at the Nokia booth, playing one of their new N-Gage games… when I got a tap on the shoulder by a friendly PR rep. She asked me if I would want to be part of an ‘experiment’ and I responded with, sure, why the hell not.”
He describes how he was ushered into a private room with a mysterious figure who questioned him about ‘Project White Rock’. He was then given the For the Love of Gaming quiz, but scored enough points to gain a little more information.
Zedge was then handed a mysterious vial with a white USB stick inside. He describes what happened next:
“I was told to immediately put it away and not show it to anyone. How mysterious! I was then told to check out the contents in private and to await further instructions. How clandestine!”
He then concludes with a picture of the mysterious vial:
He hasn’t been heard from since!
My source was unable to provide one of the mysterious vials, and in fact immediately broke the connection when I asked for one. I didn’t even get a chance to ask for one of the funky t-shirts. Maybe someone can find out what is on the memory card in the vial, and learn a little more about Project White Rock that way.
Anyone have any ideas on this one?





N-Gage First Access has been available for several weeks now…wow, it seems like we just launched it yesterday. And anyway, while we’ve seen a number of game reviews, the first ‘reviews’ of the overall N-Gage experience are coming in now too. Here are four.
The lads over at 
