We spoke with Xavier Carrillo Costa, CEO and Director General of Digital Legends Entertainment, the creator of Dance Fabulous for Nokia, about this upcoming game and the mobile games industry in general.
When did you start developing commercial games?
I started developing commercial games back in 1998 for both PC and console and I’ve been developing 3D mobile games for smartphones since 2003.
What do you think it is that makes developing for mobile so popular?
I don’t think that developing games for mobile has become as popular as it should yet. But I would say that current smartphones are proving to be competitive rivals to handheld consoles both in terms of hardware capabilities and in gameplay. This fact is attracting more developers to the mobile space.
What are you working on at the moment?
We are currently working on a HD version of our game, KROLL, for OpenGLES2.0 phones and creating a new internal IP. Our most recent project before this was Dance Fabulous for N-Gage.
Tell me a bit about Dance Fabulous?
Dance Fabulous is a dancing game. You have the freedom to create and perform your own choreography based on moves recorded by real dancers in motion capture studios. It also allows you to play with whatever music you have or bring to your device.
Dance Fabulous is about expressing yourself by dancing, creating and sharing. It is a mobile dancing game where players are able to enhance their music experience through a game.
What inspired you to make this game?
From a business perspective, we wanted to do something related to music. Gameplay wise, the original idea of Dance Fabulous was inspired by observing people in their normal daily routine listening to music when commuting, for example. It is not possible for them to dance while on public transport but thought they could enjoy making their avatar dance to the music they liked on their handset instead.
From our previous experience with the fighting game ONE for Nokia, we realized that by using our expertise in motion capture we could evolve fighting choreography into dancing choreography to make a dancing game.
What makes it such an appealing game to play?
It is a combination between configuring your own avatar from millions of combinations with the freedom of creating the choreography and moves you like with any song that you have on your device. It also promotes content creation, challenging friends and sharing within their communities.
What mobile technologies does it make use of? And why are they so exciting?
From a technological point of view, Dance Fabulous features skeletal animations that allow us to capture moves from real dancers. It also includes physics for the movement of the dancer’s hair that brings more dynamism to the choreography and is also used as a cool factor for some special dance moves. We also use online capability for community features.
What do you think it takes to be a successful mobile developer?
Be open, reactive and fast as we are evolving in an ever changing environment both in terms of technology as well as new areas for gameplay. You need to take risks to anticipate the next big move in the industry and be ready for when this is made mass market. From a design perspective always keep in mind that the game will run on a mobile device with specific features and controls.
How long have you been working with Nokia?
Digital Legends Entertainment has been working as a Nokia 1st Party developer since 2004. Last October we released a new version of ONE. This new version was adapted for a wider audience with more intuitive controls and a proven, more polished gameplay.
What do you find the most interesting about the N-Gage platform?
N-Gage is the premium gaming platform of the biggest phone manufacturer. Nokia has over 1 billion active users and therefore the potential to reach the biggest installed based around the globe both through credit card and operator billing.
It also avoids device fragmentation and porting overheads as the SDK ensures you have your game running on all N-Gage compatible devices by providing a single build.
N-Gage Publishing activities have been key in contributing to build the ecosystem. They have always focused their activities on innovation and high quality games. They have contributed to the existence of native game developers (like us), many of which have become a reference in the mobile industry.
Nokia has the capacity to fund innovative projects, in our case ONE. This is the perfect example of ONE being the first mobile game to use motion capture, to feature normal mapping techniques and multiplayer combats over Bluetooth. For Dance Fabulous, we have focused our efforts mainly on gameplay innovation.
What do you see as the main challenges in the mobile games industry?
In my opinion, the industry is now becoming more aware that native games are a key element for the future. Publishers and carriers are defining new business models that need to take into account elements such as competition brought by garage developers that now have direct channels to market their games where there is freedom for pricing.
The larger publishers need to understand in more depth that they have an important role to play as they have the ability to better know the market. Game differentiation should be driven by quality and production values. Every day we hear more success stories where differentiation by quality and production value is beginning to reward publishers.
Where will mobile gaming be in five to ten years time?
A consolidated and mature mass market.