Putting the Fun In Functional - Game Mechanics and Social Networking

Published by Karl L. on December 19th, 2006 in Play

This is an interesting presentation from Shufflebrain that talks about game mechanics in the context of social media (web sites like myspace and youtube). What they are saying is that aspects of rich social web sites like myspace and youtube are kind of like a game, in the fact that you are collecting, trading, getting “points” etc. Really interesting stuff, especially if your helping design a web site to support a game platform :-)

Anyway, the aspects of game mechanics they break down in the presentation are:

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

shuffle brain

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